Collection: Eyes Beauty
Your eyes tell your story — and Trueora’s Eyes Beauty collection makes every blink, line, and shimmer clean and comfortable. This range of eye-safe makeup includes vegan mascaras, mineral shadows, plant-based brow definers, and smudge-free eyeliners — all formulated without parabens, talc, or synthetic dyes.
Designed for sensitive eyes and contact lens wearers, our formulas feature nourishing ingredients like shea butter, vitamin E, castor oil, and chamomile extract. These products offer high-performance color while caring for the delicate eye area.
Build your look from soft and natural to bold and expressive — all without compromising eye health or your clean beauty standards.
See beauty through a cleaner lens with Trueora’s Eyes Beauty — where gentle meets striking.

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Ardell Faux Mink 811 Multipack Lightweight Lashes with Invisiband
Regular price $34.27 USDRegular priceUnit price / per -
Ardell Mega Volume Lash 259 Multi-Layered False Lashes with Curl Technology, 4 pairs
Regular price $29.39 USDRegular priceUnit price / per -
Ardell Faux Mink Lashes False Eyelashes 817 - Natural Look, Dramatic Volume, Comfortable Wear Strip Lashes, 4 Pairs x 2 Pack
Regular price $31.08 USDRegular priceUnit price / per -
ILIA - In Full Micro-Tip Brow Pencil | Non-Toxic, Vegan, Cruelty-Free, Clean Makeup (Soft Brown)
Regular price $33.60 USDRegular priceUnit price / per -
ILIA - In Full Micro-Tip Brow Pencil | Non-Toxic, Vegan, Cruelty-Free, Clean Makeup (Auburn)
Regular price $33.60 USDRegular priceUnit price / per -
ILIA - In Full Micro-Tip Brow Pencil | Non-Toxic, Vegan, Cruelty-Free, Clean Makeup (Auburn Brown)
Regular price $33.60 USDRegular priceUnit price / per -
No7 Age Defying Eye Mascara - All-in-One Eyelash Mascara for Enhanced Length, Curling & Volumizing Eyelashes - Smudge & Clump Free Eye Makeup for Women (7ml)
Regular price $18.19 USDRegular priceUnit price / per -
Ardell Mega Volume Lash 251 Multi-Layered False Lashes with Curl Technology, 4 pairs
Regular price $18.19 USDRegular priceUnit price / per -
Ardell Mega Volume Lash 250 Multi-Layered False Lashes with Curl Technology, 4 pairs
Regular price $29.39 USDRegular priceUnit price / per -
ILIA - In Full Micro-Tip Brow Pencil | Non-Toxic, Vegan, Cruelty-Free, Clean Makeup (Dark Brown)
Regular price $33.60 USDRegular priceUnit price / per -
KISS Halloween Lash Drip False Eyelashes, Spiky X Boosted Volume, Unique Wet Look Hydrated Effect, Multi-Length Rewearable Fake Eyelashes, Wispy Crisscross Lash Pattern, Style ‘You Dew You’, 1 Pair, Packaging May Vary
Regular price $6.99 USDRegular priceUnit price / per -
ILIA - In Full Micro-Tip Brow Pencil | Non-Toxic, Vegan, Cruelty-Free, Clean Makeup (Blonde)
Regular price $33.60 USDRegular priceUnit price / per -
ILIA - In Full Micro-Tip Brow Pencil | Non-Toxic, Vegan, Cruelty-Free, Clean Makeup (Taupe)
Regular price $33.60 USDRegular priceUnit price / per -
KISS Lash Couture Matte Black Faux Mink Eyelashes Multipack, Matte Twill, Black, Natural Looking, Cruelty-Free & Vegan, Holds Curl, Comfortable, Seamless, Knot-Free Band | 4 Pairs
Regular price $19.31 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Diamond Drop, 0.1 oz.
Regular price $13.16 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Meteor Shower, 0.1 oz.
Regular price $13.16 USDRegular priceUnit price / per

Glow Freely, Breathe Deeply.
At Trueora, we believe beauty begins where nature and self-love meet. Discover mindful care for skin, soul, and simplicity.
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