Collection: Eyes Beauty
Your eyes tell your story — and Trueora’s Eyes Beauty collection makes every blink, line, and shimmer clean and comfortable. This range of eye-safe makeup includes vegan mascaras, mineral shadows, plant-based brow definers, and smudge-free eyeliners — all formulated without parabens, talc, or synthetic dyes.
Designed for sensitive eyes and contact lens wearers, our formulas feature nourishing ingredients like shea butter, vitamin E, castor oil, and chamomile extract. These products offer high-performance color while caring for the delicate eye area.
Build your look from soft and natural to bold and expressive — all without compromising eye health or your clean beauty standards.
See beauty through a cleaner lens with Trueora’s Eyes Beauty — where gentle meets striking.

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e.l.f. Lash Beats Mascara, Defining & Lengthening Formula for Mega Long Lashes, Creates Natural-Looking Long & Defined Lashes, Pitch Black
Regular price $8.40 USDRegular priceUnit price / per -
e.l.f. Lash Beats Mascara, Defining & Lengthening Formula for Mega Long Lashes, Creates Natural-Looking Long & Defined Lashes, Black
Regular price $8.40 USDRegular priceUnit price / per -
e.l.f. Lash Beats Mascara, Defining & Lengthening Formula for Mega Long Lashes, Creates Natural-Looking Long & Defined Lashes, Pitch Black (Pack of 2)
Regular price $16.80 USDRegular priceUnit price / per -
COVERGIRL Exhibitionist Stretch & Strengthen Water-Resistant Mascara, Very Black
Regular price $13.97 USDRegular priceUnit price / per -
COVERGIRL Exhibitionist Stretch & Strengthen Mascara, Black Brown
Regular price $13.97 USDRegular priceUnit price / per -
COVERGIRL Exhibitionist Stretch & Strengthen Mascara, Black
Regular price $13.96 USDRegular priceUnit price / per -
COVERGIRL Exhibitionist Stretch & Strengthen Mascara Very Black, 0.3 Fl Oz
Regular price $12.59 USDRegular priceUnit price / per -
Ardell Active Gainz Lashes - Sweat-Proof & Long-Lasting Wispy Lashes, Comfortable Wear False Eyelashes, 4 Pairs
Regular price $11.31 USDRegular priceUnit price / per -
Ardell Demi Wispies False Eyelashes Multipack – Natural Lashes Wispy with Invisiband for Lightweight Comfort, 6 Pairs x 2 Pack
Regular price $28.27 USDRegular priceUnit price / per -
Ardell Active Lash - Speedy, False Eyelashes, Water-Resistant, Lightweight, Strip Lashes, 4 Pairs, 1-Pack
Regular price $22.39 USDRegular priceUnit price / per -
Maybelline New York Color Tattoo 24 Hour Longwear Cream Eyeshadow Makeup, Front Runner, 1 Count
Regular price $8.08 USDRegular priceUnit price / per -
Ardell Active Lash - Pump’n, False Eyelashes, Cat Eye Lashes Wispy, Water-Resistant, Lightweight, 4 pairs, 1-Pack
Regular price $15.67 USDRegular priceUnit price / per -
KISS The New Natural Effortless Minimal Look False Eyelashes 12mm, Half Strip Lash Single Pack, NNH02, 1 Pair
Regular price $6.26 USDRegular priceUnit price / per -
MAC Eye Shadow (Pro Palette Refill Pan) - Omega (Soft muted beige-taupe) 0.5 oz / 1.5 g.
Regular price $19.59 USDRegular priceUnit price / per -
KISS The New Natural Effortless Minimal Look False Eyelashes 12mm, Half Strip Lash Single Pack, NNH01, 1 Pair
Regular price $6.29 USDRegular priceUnit price / per -
Pacifica Pink Nudes Mineral Eyeshadow Palette, 10 Neutral Shades, For Natural or Smoky Eye Look, Naked Eye Makeup, Longwearing & Blendable, Vegan, Cruelty Free Ophthalmologist Tested
Regular price $25.19 USDRegular priceUnit price / per

Glow Freely, Breathe Deeply.
At Trueora, we believe beauty begins where nature and self-love meet. Discover mindful care for skin, soul, and simplicity.
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