Collection: Eyes Beauty
Your eyes tell your story — and Trueora’s Eyes Beauty collection makes every blink, line, and shimmer clean and comfortable. This range of eye-safe makeup includes vegan mascaras, mineral shadows, plant-based brow definers, and smudge-free eyeliners — all formulated without parabens, talc, or synthetic dyes.
Designed for sensitive eyes and contact lens wearers, our formulas feature nourishing ingredients like shea butter, vitamin E, castor oil, and chamomile extract. These products offer high-performance color while caring for the delicate eye area.
Build your look from soft and natural to bold and expressive — all without compromising eye health or your clean beauty standards.
See beauty through a cleaner lens with Trueora’s Eyes Beauty — where gentle meets striking.

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L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Rose Gem, 0.1 oz.
Regular price $13.16 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Royal Onyx, 0.1 oz.
Regular price $19.59 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, String of Pearls, 0.1 oz.
Regular price $17.42 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Precious Lava, 0.1 oz.
Regular price $13.16 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Radiant Ruby, 0.1 oz.
Regular price $12.12 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Amber Sparkle, 0.1 oz.
Regular price $16.73 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Blush Jewel, 0.1 oz.
Regular price $16.80 USDRegular priceUnit price / per -
L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup, Crown Gold, 0.1 oz.
Regular price $18.19 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Paradise Star, 0.1 oz.
Regular price $19.59 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Bronze Light, 0.1 oz.
Regular price $14.77 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Crystal Shine, 0.1 oz.
Regular price $13.16 USDRegular priceUnit price / per -
L'Oreal Paris Brilliant Eyes Shimmer Liquid Eye Shadow, Longwearing Lasting Shimmer, Crease Resistant, Flake-Proof, Precision Applicator, Quick Dry, Non-Greasy, Amethyst Quartz, 0.1 oz.
Regular price $13.16 USDRegular priceUnit price / per -
Wander Beauty Mile High Club Length + Define Black Mascara - Smudge-Proof, Lash Lengthening Mascara for a Full, Fanned Out Effect - Castor Oil + Peach Leaf Conditions & Strengthens - 0.31 fl oz
Regular price $36.40 USDRegular priceUnit price / per -
Wander Beauty Unlashed Volume & Curl Mascara - Volumizing, Lash Curling Mascara - 9 in 1 Multitasking Smudge-Proof Black Mascara - Nourish & Reduce Fallout With Peach Leaf, Vitamin E & B5 (2 Pack)
Regular price $69.99 USDRegular priceUnit price / per -
Wander Beauty Upgraded Lashes Thickening Mascara - Lengthening & Thickening Mascara Treatment For Fuller Lashes- Black Mascara With Provitamin B5 & Castor Oil Conditions & Promotes Growth - 0.31 fl oz
Regular price $22.95 USDRegular priceUnit price / per -
e.l.f. Lash Beats Mascara, Defining & Lengthening Formula for Mega Long Lashes, Creates Natural-Looking Long & Defined Lashes, Black (Pack of 2)
Regular price $16.80 USDRegular priceUnit price / per

Glow Freely, Breathe Deeply.
At Trueora, we believe beauty begins where nature and self-love meet. Discover mindful care for skin, soul, and simplicity.
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