Collection: Eyes Beauty
Your eyes tell your story — and Trueora’s Eyes Beauty collection makes every blink, line, and shimmer clean and comfortable. This range of eye-safe makeup includes vegan mascaras, mineral shadows, plant-based brow definers, and smudge-free eyeliners — all formulated without parabens, talc, or synthetic dyes.
Designed for sensitive eyes and contact lens wearers, our formulas feature nourishing ingredients like shea butter, vitamin E, castor oil, and chamomile extract. These products offer high-performance color while caring for the delicate eye area.
Build your look from soft and natural to bold and expressive — all without compromising eye health or your clean beauty standards.
See beauty through a cleaner lens with Trueora’s Eyes Beauty — where gentle meets striking.

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ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Auburn (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Brunette (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
Benefit Brow Microfilling Pen (Blonde)
Regular price $32.19 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Dark Brown (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 6.5A Lightest Cool Brown Hair Color, Pack of 1
Regular price $11.14 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Brown (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5R Medium Auburn/Reddish Brown Hair Color, Pack of 1
Regular price $11.17 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Blonde (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5A Medium Ash Brown Hair Color, Pack of 1
Regular price $11.14 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 6G Light Golden Brown Hair Color, Pack of 2
Regular price $22.29 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 2
Regular price $22.29 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 2
Regular price $23.77 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 6.5A Lightest Cool Brown Hair Color, (Pack of 2)
Regular price $22.29 USDRegular priceUnit price / per -
Ardell Mega Volume 255 False Eyelashes - Extra Full, 3D Layered Wispy Lashes with NeverFlat Curl Technology - Reusable False Strip Lashes, 4 Pairs
Regular price $17.49 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5A Medium Ash Brown Hair Color, Pack of 2
Regular price $23.77 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5G Medium Golden Brown Hair Color, Pack of 2
Regular price $22.34 USDRegular priceUnit price / per

Glow Freely, Breathe Deeply.
At Trueora, we believe beauty begins where nature and self-love meet. Discover mindful care for skin, soul, and simplicity.
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