Collection: Eyes Beauty
Your eyes tell your story — and Trueora’s Eyes Beauty collection makes every blink, line, and shimmer clean and comfortable. This range of eye-safe makeup includes vegan mascaras, mineral shadows, plant-based brow definers, and smudge-free eyeliners — all formulated without parabens, talc, or synthetic dyes.
Designed for sensitive eyes and contact lens wearers, our formulas feature nourishing ingredients like shea butter, vitamin E, castor oil, and chamomile extract. These products offer high-performance color while caring for the delicate eye area.
Build your look from soft and natural to bold and expressive — all without compromising eye health or your clean beauty standards.
See beauty through a cleaner lens with Trueora’s Eyes Beauty — where gentle meets striking.

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MAC Eyeshadow Humblebrag Frost (Icy metallic lilac) .05 oz / 1.5 g.
Regular price $30.09 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Taupe (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
Billion Dollar Brows Raising Brows Liquid Brow Pen, Eyebrow Pen with a MicroTip Applicator Creates Natural Looking Brows Effortlessly and Stays on All Day, Taupe
Regular price $13.99 USDRegular priceUnit price / per -
Bobbi Brown REFILL Perfectly Defined Brow Pencil Refill Rich Brown # 8
Regular price $40.21 USDRegular priceUnit price / per -
Benefit Brow Microfilling Pen #3 Light Brown, 0.02 Ounce
Regular price $47.53 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color, (Pack of 1)
Regular price $11.14 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 6WN Light Chocolate Brown Hair Color, Pack of 1
Regular price $8.64 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5G Medium Golden Brown Hair Color, Pack of 1
Regular price $11.17 USDRegular priceUnit price / per -
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1
Regular price $11.89 USDRegular priceUnit price / per -
COVERGIRL - Eye Enhancers 1-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Regular price $8.04 USDRegular priceUnit price / per -
COVERGIRL - Eye Enhancers 1-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Regular price $5.31 USDRegular priceUnit price / per -
Kiss My Lash But Better No Filters (Pack of 3)
Regular price $13.99 USDRegular priceUnit price / per -
Kiss My Lash But Better No Filters (Pack of 6)
Regular price $29.25 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Light Brown (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
ColourPop Defining Eyebrow Pencil - Precision Brow Pencil Tip for Natural Hair-Like Strokes - Long-Lasting Buildable Color with Attached Spoolie & No Sharpening Needed - Soft Black (0.003 oz)
Regular price $11.20 USDRegular priceUnit price / per -
The Crème Shop x Sanrio Pompompurin Golden Dream Eyeshadow Palette: 9 Shades Matte Shimmer Metallic Extended Wear Pigmented Mirror Included Silky Blendable Textures (Set of 1)
Regular price $13.99 USDRegular priceUnit price / per

Glow Freely, Breathe Deeply.
At Trueora, we believe beauty begins where nature and self-love meet. Discover mindful care for skin, soul, and simplicity.
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