Collection: Eyes Beauty
Your eyes tell your story — and Trueora’s Eyes Beauty collection makes every blink, line, and shimmer clean and comfortable. This range of eye-safe makeup includes vegan mascaras, mineral shadows, plant-based brow definers, and smudge-free eyeliners — all formulated without parabens, talc, or synthetic dyes.
Designed for sensitive eyes and contact lens wearers, our formulas feature nourishing ingredients like shea butter, vitamin E, castor oil, and chamomile extract. These products offer high-performance color while caring for the delicate eye area.
Build your look from soft and natural to bold and expressive — all without compromising eye health or your clean beauty standards.
See beauty through a cleaner lens with Trueora’s Eyes Beauty — where gentle meets striking.

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Morphe Micro Dual Eyebrow Pencil - Dual-Ended Brow Pencil Featuring a Retractable, Ultra-Precise, Pointed Tip - Richly Pigmented, Smooth-Gliding, Long-Lasting Wax Formula - Macadamia (0.003 oz)
Regular price $14.00 USDRegular priceUnit price / per -
Morphe Micro Dual Eyebrow Pencil - Dual-Ended Brow Pencil Featuring a Retractable, Ultra-Precise, Pointed Tip - Richly Pigmented, Smooth-Gliding, Long-Lasting Wax Formula - Praline (0.003 oz)
Regular price $14.00 USDRegular priceUnit price / per -
Amazon Basics 4 Piece Brow Kit, black
Regular price $11.48 USDRegular priceUnit price / per -
Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Blackest Black, 2 Count
Regular price $13.92 USDRegular priceUnit price / per -
Morphe Micro Dual Eyebrow Pencil - Dual-Ended Brow Pencil Featuring a Retractable, Ultra-Precise, Pointed Tip - Richly Pigmented, Smooth-Gliding, Long-Lasting Wax Formula - Hazelnut (0.003 oz)
Regular price $14.00 USDRegular priceUnit price / per -
Morphe Micro Dual Eyebrow Pencil - Dual-Ended Brow Pencil Featuring a Retractable, Ultra-Precise, Pointed Tip - Richly Pigmented, Smooth-Gliding, Long-Lasting Wax Formula - Java (0.003 oz)
Regular price $14.00 USDRegular priceUnit price / per -
Morphe Micro Dual Eyebrow Pencil - Dual-Ended Brow Pencil Featuring a Retractable, Ultra-Precise, Pointed Tip - Richly Pigmented, Smooth-Gliding, Long-Lasting Wax Formula - Biscotti (0.003 oz)
Regular price $14.00 USDRegular priceUnit price / per -
wet n wild Boost Me Up Brow And Lash Growth Enhancing Serum
Regular price $8.60 USDRegular priceUnit price / per -
Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Very Black, 1 Count
Regular price $7.94 USDRegular priceUnit price / per -
Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Blackest Black, 1 Count
Regular price $6.96 USDRegular priceUnit price / per -
Maybelline Great Lash Clear Mascara, Conditioning Formula for Lashes and Eyebrows for a Natural Eye Makeup Look, 2 Count
Regular price $13.92 USDRegular priceUnit price / per -
Maybelline Great Lash Clear Mascara, Conditioning Formula for Lashes and Eyebrows for a Natural Eye Makeup Look, 1 Count
Regular price $6.96 USDRegular priceUnit price / per -
Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Brownish Black, 1 Count
Regular price $6.96 USDRegular priceUnit price / per -
Pacifica Beauty, Stellar Gaze Length & Strength Black Mascara, For Volume and Length, Vitamin B + Coconut, Natural Lash Effect, Silicone, Sulfate & Paraben Free, Vegan and Cruelty Free
Regular price $19.60 USDRegular priceUnit price / per -
NYX PROFESSIONAL MAKEUP Blade & Shade Brow Pencil, Nano Mechanical Eyebrow Pencil, Up to 16HR Make Up Wear - Ash Brown
Regular price $16.76 USDRegular priceUnit price / per -
NYX PROFESSIONAL MAKEUP Blade & Shade Brow Pencil, Nano Mechanical Eyebrow Pencil, Up to 16HR Make Up Wear - Auburn
Regular price $16.76 USDRegular priceUnit price / per

Glow Freely, Breathe Deeply.
At Trueora, we believe beauty begins where nature and self-love meet. Discover mindful care for skin, soul, and simplicity.
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